1. Source and create hats to sellWhether you’re sourcing hats to sell or creating original designs, a fashionable product line helps your hat business attract customers. Simplify product selection by linking your store to wholesalers and suppliers through third-party apps, to keep your bestselling hats in stock.

2. Create an online store to sell hatsBuild a home for your hats and a destination for customers using Shopify’s store editor. Creating a website is simple, with infinite ways to express your brand. Choose a mobile-friendly theme and generate product descriptions with Shopify Magic. Then add popular features like customer reviews and buy now buttons.

3. Market and promote your hats businessSetting up an online store to sell hats is only the start. You want customers who are in the market for hats like yours to discover your brand. With Shopify, you can promote your hats anywhere your customers are, including on social platforms like Facebook and Instagram, as well as marketplaces like Amazon and Etsy.

4. Set up a payment gateway for hats salesMake your hats easy and safe to buy with Shopify Payments, which supports all major payment methods. Adding Shop Pay, the internet's highest-converting checkout option, lets customers order hats and complete their purchase with a single tap.

5. Ship and fulfill hat ordersReliable shipping keeps customers happy. Process your hats orders quickly with automated label printing, tracking, and discounts on shipping rates. As your hats business grows, the Shopify Fulfillment Network is on hand to manage storage and returns.